FAQ
Straight answers.
If your question isn’t here, ask it in reply to your snapshot email.
Honest limits
Do you guarantee results?
No. We don’t guarantee results, and we don’t promise what ChatGPT, Gemini, Perplexity or any other AI tool will say about your business. Those tools change on their own schedule and nobody outside them controls their answers.
What we do promise is the work itself: a dated snapshot of what the tools said, a checklist where every item says what to change, where, and how to check it’s done, and (if you buy a pack) each item implemented and shown as done in a change log.
Do you have before-and-after results?
Not yet, and we won’t publish any until we have re-tested early buyers at 60–90 days with the same prompt set, the same tools and the same number of runs. A re-test is offered, and it is included in the Authority pack. It is reported as found.
About us
Is Drew a person?
No. Drew is our AI client lead, and we say so in every email signature: “Drew, AI client lead, Adler & Finch”. Drew prepares reports, answers questions by email and runs delivery against the written checklist.
A person at Click Done Ltd is responsible for the work. Anything outside the written rules (a scope question, a complaint, a refund request) goes to them. If you would rather deal with a person, say so in any reply.
Is this SEO? Will it clash with my agency?
It is related, but it is about how AI answers describe your business, not a search rankings service. Many items (schema, consistent details, crawlable pages) are good housekeeping your agency will recognise. Plenty of businesses simply hand the full report to their agency.
Is the content written for the advertising rules in my field?
Wording is written to respect the advertising rules that apply to your field: no claims you are not allowed to make, and no testimonials where they are not allowed. Nothing specialist goes live until you approve it, and responsibility for that content stays with your business.
Do you do calls or monthly retainers?
No. Everything is fixed scope, fixed price and handled in writing, from a short onboarding form and email. There is no retainer and no contract to cancel.
The snapshot
Which AI tools do you check?
The tools people actually use to ask about a business: typically ChatGPT, Gemini, Perplexity, Google AI Overviews and Microsoft Copilot. Every report names the exact tools and models it used and the date it ran. Our Harbor & Oak sample used ChatGPT, Perplexity, Google AI Overviews, Bing Copilot.
How is the snapshot made?
We use a fixed prompt set: the same 20 real customer questions for every business in your field (for example “who should I use near me?”, “what do they charge?”, “are they open on Saturday?”). Each prompt is run 3 times per tool and the results are averaged, because AI answers vary between runs. The report states the run date and the models used.
We also read your public website, following your robots.txt, and check how your facts are written down.
Where do the AI answers come from?
Through the AI providers’ official API access, and those answers are labelled “API-measured”. API answers can differ from what one person sees in a consumer app, because answers vary by account, location and time; that is why we run each prompt several times and average. We do not scrape the consumer chat apps. Sample or illustrative data is always labelled “Fixture/sample”.
What is in the free snapshot?
The evidence: a snapshot score (a summary of the evidence, not a ranking), how often you were named and linked in the answers, which facts were wrong, who was named instead, and how the snapshot was made. The fixes are listed as headlines; the detail is in the full report.
Is Harbor & Oak Dental a real business?
No. Harbor & Oak Dental is a fictional sample client, a dental business we use as a worked example. Its report uses illustrative Fixture/sample data so you can see exactly what you get. A live report for your business is built the same way, with the questions customers ask in your field.
Buying
How do I pay?
By card, on the checkout page, in the currency you select. Stripe takes the payment. We never see or store the card number. The receipt comes from Stripe, and the report is sent to the work email you enter. The price shown is the price you pay, unless a law requires tax to be added, in which case it is shown before you pay.
What do I get for $50 (£40)?
The full report, delivered instantly: every checklist item with what to change, where and a “done when” check, plus the files and text already written (schema code, llms.txt, FAQ answers, page briefs, listing descriptions) and a week-by-week plan. Nothing is held back. You can do it all yourself, or hand it to your web agency.
If you then buy a done-for-you pack within 30 days, the $50 / £40 is credited toward it.
What is the difference between Foundation, Growth and Authority?
Each one has a different job. Foundation fixes the facts and foundations: one consistent description, contact details, Google Business Profile, schema markup, crawlable pages. Growth adds the pages and answers your site is missing: service and location pages, a fees page and an FAQ hub. Authority adds work beyond your own website (listings, a mentions plan with outreach-ready assets, review-response templates) and the 60–90 days re-test with the same prompts. The pricing page has the full side-by-side table.
How fast is it?
Free snapshot: within 1 working day. Full report: delivered instantly on payment. Done-for-you packs: paste-ready fix pack within 1 hour of payment, and changes live within 3 days of access. Access means you grant us editor access to your website or CMS and manager access to your Google Business Profile. The 3-day clock starts when access is granted. Pages with specialist wording go live once you have approved them.
What about refunds?
Refunds relate to delivery as described, never to what AI tools say afterwards. If the full report or a pack item isn’t delivered as described, tell us within 14 days and we will put it right or refund that part. The rules are on the refunds page.
Access and security
What access do you need, and is it safe?
For a done-for-you pack: an editor login on your website or CMS, and manager (not owner) access to your Google Business Profile. Please create a separate user for us rather than sharing your own password; you can remove it the moment we are done. We never need customer records or private client files, and you should never send us that information.
Every change we make is listed in a change log with its URL, so you can check it. If you would rather not grant access at all, the paste-ready fix pack lets your own team make the changes.
Free snapshot
See what AI tools say about your business today.
Start with the free snapshot. It shows the evidence, dated, with the method stated. There is nothing to pay and nothing to install.